Umpqua Bank

Ultra High Definition Video Wall &
RFID Digital Brochures

Umpqua Bank is a 200 location bank in the Northwest with their own unique blend of style and brand presence. Umpqua locations call “Stores” and not branches provide the feel of a Starbucks and internet café more than a bank. Umpqua is currently launching a new type of banking store with a small footprint and a more community feel than traditional locations called Neighborhood Stores. At the center of the new Neighborhood Stores concept is a area called the Discovery Wall where customers can learn about the banks products through innovative technology.

The Discovery Wall combines multiple cutting edge technologies and is entirely driven by Nanonation's Nanopoint software. An ultra high definition four screen video wall displays crystal clear high resolution animations that span the entire wall. This content is synchronized between two Dell PCs each controlling two of the screens. Next customers can interact with “Digital Brochures” by picking up RFID enabled 3D icons that sit on the shelf of the Discovery Wall. When an icon is lifted, the RFID reader triggers an interactive Flash presentation on a touch screen next to the icons. Each icon represents one of the banks products lines such as Mortgages or Business Banking. The customer can interact with the media on the screen and then optionally touch a “Print” command on the screen and a full color brochure will be printed on-demand for the product line they are viewing.