RIDEMAKERZ®

Retail Kiosks

Tapping into America's love of cars and the massive car-customizing movement, RIDEMAKERZ® offers "kidz" from 6 to 106 the opportunity to customize and "trick out" their very own RIDE. The RIDEMAKERZ® experience invites guests, or "Customizers," into the ultimate car-customizing shop where they can CHOOZE, SONICIZE, MOTORIZE, MOBILIZE, CUSTOMIZE, PERSONALIZE and CRUIZE™ one-of-a-kind RIDEZ. Between the body styles and colors, tires and wheels, lights and sounds, accessories and decals, RIDEMAKERZ® estimates athere are more than 649,000,000 possible combinations, not including individual decal placement.

Part of this experience includes interactive kiosks that allow Customizers to print a customized “Certificate of Title” for the custom car created. The kiosks complete the overall experience and are an integral, mission-critical component to the entire shopping experience.

There are currently four RIDEMAKERZ® stores with 16 kiosks deployed. Current locations include Myrtle Beach, Indianapolis, Mall Of America, and Fredericksburg, Virginia. Eight additional store locations and approximately 30 more kiosks are expected to be deployed in 2008. Build-A-Bear Workshop® is an investor and strategic partner, providing infrastructure such as warehousing and distribution, e-commerce fulfillment, and other operational services for RIDEMAKERZ®.