Royal Caribbean Cruise Lines

Large Format Interactive Touch Screen for Spa & Fitness Center

When Royal Caribbean Cruise Lines (RCCL) launched their latest 3,600 passenger Freedom Class ships, they needed a way to better promote the best in class capabilities the spa and fitness center offers. RCCL turned to Nanonation to create a high impact visual and auditory showcase of the ships high end facilities.

Displayed on two 65” high definition touch screens outside the spa and fitness center, a HD interactive application guides guests through all of the treatments, services and facilities available on ship. A “virtual concierge”, which is a personality filmed in HD and then layered into the application, guides users through the system and makes recommendations on treatments and services.

In addition to the spa and fitness sections, the interface is also an interactive wayfinding application to guide users to the ship hot spots. Users can easily see a map and directions to areas such as the pool, rock climbing wall, or restaurants.

The result is a high impact interface that leaves users with the “Wow” experience RCCL wants their guests to receive.