Mazda USA

Product Information Kiosks

It used to be the only way someone could experience a new car was to take a test drive. Walk into one of Mazda's Retail Revolution dealerships today and you'll see how the showroom experience has changed. In addition to its award-winning lineup of vehicles, Mazda has created a shopping experience that goes beyond the traditional dealer showroom.

To enable customers to "feel the Mazda experience", Nanonation created interactive kiosks deployed at newly remodeled dealerships across the U.S. Customers are now greeted with an interactive marketing tool that creates a visually appealing and emotionally powerful way of experiencing the fun of driving and owning a Mazda. The kiosks can be seen in more than 100 dealerships in the US and Mexico currently and new dealerships coming online throughout the year.

What makes the systems unique is the ability for Mazda to tailor and target the content and information for each of its dealerships, while leveraging its brand, media assets, and information technology infrastructure. Customers can configure and shop for their ideal car, all while getting treated to a multimedia experience designed to engage and inform.