Quick AT-A-GLANCE Clients
Clorox HEB Home Solutions
Solution Finding Kiosk
Clorox had a challenge. They needed a way to educate consumers on their wide variety of specialty products designed for specific homecare tasks. To accomplish this and to reach customers at the point of decision, Clorox and H.E.B. partnered to pilot a solution finding kiosk in several H.E.B. stores.
Nanonation developed a simple and easy to user interface for customers to locate the product right for their problem. Users select their room, surface, and problem and then the kiosk generates a list of products available in the H.E.B. store to solve the cleaning problem. The customer can select any of the products to view detailed information on its use and benefits.
The station, placed in the cleaning aisle, contains information on over 120 Clorox and non-Clorox cleaning products. The interface, created in both English and Spanish, was designed around creating a short user interaction and compelling the user to make a purchasing decision. So far the pilot locations have seen direct results from the kiosk. Almost immediately after placement, shoppers were observed using the kiosk, finding a product on it, and then picking that product off the shelf to purchase.
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Select a Room |
Identify the Problem |
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See Solutions |
Learn About a Product |