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Harley-Davidson Taps Nanonation for New Digital Signage Network
LINCOLN, NE - September 12, 2006 - Harley-Davidson announced its partnership with Nanonation to deploy a new digital signage network designed to engage and empower customers at more than 300 dealerships across the U.S. The Harley-Davidson In-Store Branded Media Program, announced at Harley-Davidson's annual dealer meeting in July in San Diego, California, will be driven using Nanonation's customer experience software platform. The network will launch in January 2007.
Each in-store network will provide educational promotional information about Harley-Davidson products, events and rider experiences, in addition to more entertainment-based content such as music videos from artists like Bruce Springsteen, Sheryl Crow, Santana, and The Red Hot Chili Peppers. Dealerships will remotely receive updated content regularly and will have the ability to track media playback to compare with marketing data. Because of Nanonation's software architecture, dealers will be able to leverage existing screen and network infrastructure to minimize costs and encourage adoption of the technology.
The program includes a complete turnkey solution for Harley-Davidson's dealers, including program delivery and administration services, in addition to the technologies that drive and manage the experience.
Bradley Walker, President and CEO of Nanonation, said this of the partnership, "We're excited to work with a forward thinking company and great brand such as Harley-Davidson to help them drive sales, fuel profits, and enhance the in-store environment."